SERVICES. seminars & keynotes

1.5 hour Webinar with Cristi Cooke, Majority Marketing

How to Tap Your Industry's Most Lucrative Market

"I must confess I was a skeptic when I blocked an hour off a busy day to take in Cristi Cooke 's seminar on marketing to women. I left thinking that this was one of the most productive hours I had spent in a long time . Cristi Cooke is smart, engaging and entertaining. She presents a clear, well-documented case for taking gender differences into account.and best of all- she explains exactly how to go about doing it ." Guy David, Partner, Gowling Lafleur Henderson LLP

Register Now!

How to Tap Your Industry's Most Lucrative Market

When: 12:00 - 1:30pm EST , November 28
$99 + GST
(free North American audio dial-in; connect to live presentation via internet)

Are you reaching your sales potential with your female buyers? Experts say that women control 80% of all consumer purchases. Market research proves that women and men communicate differently, shop and make purchasing decisions differently. In this webinar, you will learn how to grow your business within the most misunderstood, yet powerful market that North America has ever seen. Marketing strategist and consumer behaviour expert Cristi Cooke will deliver insights and proven techniques to show you exactly what to do for immediate and sustaining business growth.

Whether you are an entrepreneur, a marketing manager, a professional service advisor, or a sales representative, you will be learn how to capitalize on North America's most untapped market - and reach it before your competitors do.

Webinar Highlights

  • Learn about the recent shifts, growth, and future trends in women's business and consumer markets
  • 5 most common 'gender myths' that cause lost business and how to avoid them
  • Shorten sales cycle by understanding women's communication style, purchasing process, criteria
  • Techniques for selling to couples, particularly when her influence is 'hidden'
  • Three keys to effective marketing to women and how they can differ from what works for men
  • Many alternatives to golf games and hockey tickets: client events that build her loyalty
  • Three strategic options of marketing to women, and which is appropriate for your organization
  • Understand how growing the women's market will result in business growth in all of your markets

Ways To Register:

  • Complete registration form and fax to 613-321-1504
  • Email to register
  • Call Majority Marketing at 613-321-1503 to register.

Payment accepted in Visa, Mastercard, or Cheque payable to Majority Marketing.


"Cristi, you know your topic and deliver it superbly . I like the way you provided theory, then tips and 'how-to's. " - Majority Marketing Seminar attendee, Peel Institute of Finance, Toronto ON

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"Cristi, you know your topic and deliver it superbly. I like the way you provided theory, then tips and 'how-to's." (Majority Marketing Seminar Attendee, Peel Institute Conference)

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