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Half-Day Workshop for Financial Services Professionals

Thank you Cristi! My closing ratio immediately increased by over 30% after I implemented the recommendations you provided. Your individual coaching has made an extremely positive impact on my business, and has helped me understand my female clients better, resulting in happy and loyal clients. Thank you for showing me how to grow my business by understanding the women's market."   Scott Boassaly, Investment Consultant, Investors Group

Register Now! Space Limited to 16 Participants!

Marketing Financial Services to the Women’s Market

8:30 – 11:30pm December 11, 2006 Ottawa, Ontario

Would you like to successfully grow your business by tapping the market that controls the majority of your client base? This is a workshop for men and women in the financial services industry who want to grow their business immediately and sustain that growth well into the future. Have you noticed that men and women seem to communicate differently, and have different criteria for making financial decisions? Have you noticed that men and women enjoy different types of client appreciation events? Have you wondered how to connect with both the woman and man when working with a couple? Do you know why it’s crucial to your business to find out?

Marketing strategist and consumer behaviour expert Cristi Cooke will deliver proven techniques designed for the Financial Services industry to show you exactly what to do for immediate and sustaining business growth.

Workshop Highlights:

  • Why Women? Learn why the women's market is key to business growth now, and in the future.
  • What Women Want: 3 crucial concepts to gaining her business.
  • Couples: how to engage both parties, even if it seems she's not involved (because she actually is!).
  • Alternatives to golf games and hockey tickets: client events that build her loyalty.
  • Sales Meetings: effectively adjust your message to win her business.
  • Avoid the 4 'gender myths' that backfire and risk your business growth.
  • Seminar Strategies: design and market seminars that convert audience into clients.
  • Networking & Loyalty: women and men socialize and network differently - crack the code to build stronger relationships faster.

PLUS each participant will receive a Work book packed with tools such as:

  • Checklists for marketing yourself, your event, or your services
  • Marketing worksheets
  • Effective Sales Communications - guidelines, tips, and specific examples
  • Seminar Design and Marketing Tipsheets and Work sheets
  • Self-Audit tools and checklists, with reminders and recommendations
  • Everything you need to develop a strong marketing to women program

PLUS a FREE Follow-up group Telecall is offered to every participant:

  • Clarify any tools that you've applied - what's working and what can be adjusted
  • Gain more ideas and tips following the workshop
  • Review and solidify strategies and tactics

Work shop Includes:

  • Majority Marketing Work book
  • FREE 30 minute follow-up Teleseminar for all seminar participants
  • Ample time for discussion, Q&A
  • Light snacks and refreshments
  • Free Parking

Investment: $250 + GST
**Save $50 ($200+GST) by registering by November 30th !!!
**Register NOW – Space is limited to only 16 participants!!

Ways To Register:
• Complete registration form and fax to 613-321-1504
• Email to register
• Call Majority Marketing at 613-321-1503 to register.
Payment accepted in Visa, Mastercard, or Cheque payable to Majority Marketing.

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"Cristi, you know your topic and deliver it superbly. I like the way you provided theory, then tips and 'how-to's." (Majority Marketing Seminar Attendee, Peel Institute Conference)

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