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Alternatives to Golf Games and Hockey tickets - Events that Strengthen Her Loyalty

If you want stronger relationships with your female clients and are looking for alternatives to golf games and hockey tickets, you're not alone. Many women like golf, and many women like hockey. But women also enjoy events that empower them, entertain them, educate them, and allow them time to connect with you, your company, and others who can add value to her network. Man or woman, you can leverage this strategically in your business by choosing activities which resonate with women better than golf games and hockey tickets, and demonstrate that you understand her preferences, and are better positioned than your competitors to serve her needs.

TIP: Consider inviting female clients to events that empower, educate, and entertain. Choose from speaking series like 'HSBC Women of Influence' (www.hsbcwomenofinfluence.ca) and 'The Power Within' (www.powerwithin.com) or dinner events like 'RBC Canadian Woman Entrepreneur Awards' (www.theawards.ca). If she says she would enjoy it, give her tickets to women's conferences like The National Women's Show (www.nationalwomenshow.com), or the Women's Day Conference (www.womensdayconference.com). Remember it doesn't have to be an all-woman event to be effective - consider art gallery opening events, wine tastings, or cooking classes, and invite a mixed crowd.

Consider hosting a short socializer before or after the event, so she has time to connect with you and others who add value to her network. Save her precious time by providing details like driving and parking directions. Send her a note after the event to thank her for spending her valuable time with you. Above all else, have fun - use the opportunity to converse and connect with her as a person, not just as a client.

Best wishes for your growing success. Contact us at +1-613-321-1503 if you'd like to know more about how to strategically grow your business by tapping into the women's market.

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