Quick Tips

          Books & Websites

Books & Websites

Recommended Books

Please see below for a list of recommended books, or if you prefer, click here for a downloadable list in pdf. (scroll down further for recommended websites).

The Power of the Purse - Fara Warner

Publisher: Pearson Prentice Hall; ISBN 0-13-185519-0  (2006)

Why Gender Matters - by Leonard Sax, M.D., Ph.D

Publisher: Doubleday; ISBN 0-385-51073-X  (2005)

Don’t Think Pink - Lisa Johnson and Andrea Learned

Publisher: American Management Association; ISBN 0-8144-0815-X   (2004)

Marketing to Women: How to Understand, Reach and Increase your Share of the World’s Largest Market Segment - Martha Barletta

Publisher: Dearborn Trade Publishing; ISBN: 0-7931-5963-6   (2003)

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - Mary Lou Quinlan

Publisher: John Wiley & Sons Inc.; ISBN: 0-471-36920-9   (2003)

The 80% Minority -Joanne Thomas Yaccato

Publisher: Viking Canada ISBN: 0-670-04357-5   (2003)

Re-imagine!: Business Excellence in a Disruptive Age - Tom Peters

Publisher: Dorling Kindersley Limited; ISBN: 0-7894-9647-X   (2003

GenderSell – How to Sell to the Opposite Sex - Judith C. Tingley, Ph.D, & Lee E. Robert

Publisher: Touchstone; ISBN 0-684-84385-4   (1999)

You Just Don’t Understand - Deborah Tannen, PhD

Publisher: Ballantine Books; ISBN: 0-345-37205-0   (1990)

Websites - Women’s Business Networks and Conferences

RBC Canadian Women Entrepreneur Awards

HSBC Women of Influence Luncheon Series
CATA-WIT – Canadian Advanced Technology Association – Women in Technology
CWC – Canadian Women in Communications
WBN – Women’s Business Network
Wired Woman Society
WMF - Women Moving Forward
WXN – Women’s Executive Network
National Women’s Show
Power Within for Women

Websites - Marketing to Women Conferences – Chicago, USA – Toronto, Canada - Toronto, Canada – London UK



Quick Tips
Books & Websites


Join Our Mailing List

"Cristi, you know your topic and deliver it superbly. I like the way you provided theory, then tips and 'how-to's." (Majority Marketing Seminar Attendee, Peel Institute Conference)

Read more Testimonials..